Introducing Elux: A Leading UK Nic Salt and Vape Brand
Looking for the ultimate UK vape experience in 2025? ELUX is the name millions trust. This brand has redefined the standards for nicotine salt (nic salt) e-liquids, offering science-driven formulations, a diverse and expansive flavour collection, and an unwavering commitment to award-winning safety and quality standards.
This comprehensive guide explores the core elements that have elevated ELUX to its leading position in the vaping market: from innovative Research & Development (R&D) to its most popular flavour lines, its proactive stance on sustainability, and essential advice for new vapers transitioning from traditional smoking.
Brand Story: ELUX’s Rise to the Top
Since 2018, ELUX—created by Dongguan Topson Electronic Technology Co., Ltd.—has set new standards through integrated R&D, strict manufacturing, and bold market leadership. ELUX’s approach is more than great flavors: it’s all about consistent quality, transparent compliance, and a clear mission of tobacco harm reduction. Learn more on our
Official ELUX Collection Page.
Flavors That Define a Brand
At the heart of the ELUX phenomenon is its commitment to flavour excellence. The brand’s impressive portfolio is structured around two distinct sub-brands, each offering a unique flavour experience:
Fire Rose Series
- Adventurous, fruit-forward blends with bold cooling notes
- Best sellers: Blue Razz Gummy, Strawberry Ice, Lemon Ribena
- Premium design for a smooth throat hit
- Perfect for those who want something different—see all Elux Fire Rose flavors here.
Legend Series
- Classic, UK-loved options—up to 70 rich elux flavors
- Favorites: Mr. Blue (berry menthol), Fizzy Cherry, and Lemon & Lime
- Engineered for all-day satisfaction and balanced mouth-to-lung hits
- Explore the Elux Legend lineup here.
Tip: If you like bold, icy fruit, try Fire Rose. For smooth, classic taste, Legend is best.
Science and Technology Behind the Experience
- Formulated with medical-grade nicotine salts for a rapid, smooth hit
- Every bottle is TRPR-compliant: 10ml, up to 20mg strength, and clearly labeled
- Designed for pod compatibility and device safety
- Flavors remain rich from first inhale to the final drop
Sustainability Leadership
ELUX is leading the charge in environmental responsibility with its forward-thinking “Green Wings” initiative. The brand recognises the need for a greener future and offers practical solutions.
- Responsible Recycling: Empty bottles can be recycled at UK vape shops. Learn more on the
How to Start with ELUX Nic Salts
- Browse the ELUX nic salt catalog
- Pair with a refillable pod device
- Choose 10mg for light hit or 20mg for cravings
- Order only from trusted UK retailers
- Use the “Switch & Save” calculator to compare savings
Product Comparison Table
| Feature | Fire Rose | Legend |
|---|---|---|
| Flavour Focus | Bold, fruit, cooling | Classic, all-day, variety |
| Strengths | 10mg, 20mg | 10mg, 20mg |
| Bottle Size | 10ml | 10ml |
| Nicotine Type | Salt | Salt |
| Best For | Adventurous, icy note lovers | All-day vaping, ex-smokers |
Ready to Vape the ELUX Way?
Are you ready to experience the best of UK nicotine salt flavours?
Shop all ELUX nic salts today and start your journey. Don’t forget to check out our recycling program for a responsible vaping experience.